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Internet Psychology and Marketing
Here is a presentation I gave at a conference in Latvia earlier today, delivered from my office, about the role of psychology in digital marketing. Click on the picture to play.
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Woolwich videos go viral – but why?
The horrendous attack of a soldier in Woolwich was undeniably barbaric. We can only imagine what his poor family must be going through; sudden death is always difficult to cope with, but even more so...
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Does the web favour the most intelligent people?
Intelligence is a much-debated issue in the world of psychology. Intelligence tests tell us only a little – people with low “intelligence quotients” can be highly successful and people with high IQ...
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Why we all need an Internet Routine
Sometimes we have to face facts. Fact One: fat people are usually fat because they eat too much. Fact Two: fat people can lose weight by eating healthily and exercising more. Fact Three: fat people...
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You have to believe in your website
Your website is fantastic, right? You really believe your website is brilliant, agreed? Your are in no doubt that your website can change the world, yes? Oh…maybe not a resounding “yes” for these...
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Using Psychology to Increase Sales Conversions
Using Psychology to Increase Conversions infographic by Pardot.
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5 ways to understand customer behaviour online
In the “olden days”, before the Internet, businesses used to take considerable efforts to understand each individual customer. Often, though, this was at a subconscious level; sales staff did it...
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It’s official: Internet Addiction DOES NOT exist
For several years now the popular media has liked to talk about people being “addicted” to the Internet. Indeed you will find that I have been interviewed several times about this “condition” and that...
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Get your customers to pay in advance, they will enjoy it
Where do people argue most about what they have to pay? The chances are it is in a restaurant. Eating out is generally a pleasurable experience. You spend an evening chatting with friends, laughing,...
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Social pressure can change online behaviour
I am going to let you into a secret; the entertainment industry plays with your mind. Indeed, they force you to do things you were not even thinking of doing. As an example, consider performances you...
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Imagine this – your website is a huge success
Imagine for a moment that you are sitting in your favourite restaurant, surrounded by your best friends and all the family members you love. You are sharing a fantastic meal with your favourite food...
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Ebooks? Websites? People still love printed documents
The paperless office is a myth. The notion that we are all “going digital” and that “digital content” is the future is about as much sense as the “paperless office” was when it was suggested back in...
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Women know less about politics than men – and that is important if you want...
It’s not good to start with an apology, but I am sorry that my women readers may be somewhat upset by my suggestion that they know less than men about politics. But, ladies, stick with me – the...
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Viral web activity depends on understanding people
There are days on the web when things just go crazy. Some blog post just gets tons of attention or a Tweet gets re-tweeted a gazillion times or a YouTube video is watched by millions in minutes. It is...
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Don’t be deluded by online “success”
When you get your first bit of online success, such as your first sign-up to your newsletter, or your first sale, you are inevitably encouraged and want to go on and achieve more. All across the web...
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Why Internet Marketers need to understand the parasympathetic nervous system
Internet marketers play mind tricks – or at least they like to think so. The problem is, they don’t always work. Take the “look at me on the beach” sales page. This shows the Internet marketer on a...
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Internet rituals will boost performance and make you enjoy the web more
Just consider for a moment the amount of “stuff” you now have to do, simply because of the Internet. There is, of course, a mountain of email to manage, then there is blogging and content production,...
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Sharing photos on Facebook can damage relationships
Every day billions of images get shared on Facebook. All around the world people turn to Facebook to share picture of loved ones, of events they are attending and just for fun. At the same time, there...
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Facebook is bad for you – yet more evidence
Facebook has been getting a bad press lately. Indeed, the more that Facebook is researched, the darker the picture that is emerging. For instance, here are just a couple of the articles that I have...
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A Guide to Colour Psychology
THE COMPLETE GUIDE TO COLOUR PSYCHOLOGY – An infographic by the team at Amara
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